Plumetis collection. Besides its rich color choices, this lingerie tells a quiet story of empowerment. This bralette is sewn by hand by a group of home based mothers living in one of the poorer neighborhoods of Medellin, Colombia. Claudia Ochoa, owner and design director, enlists these women in order to help them earn money on their own schedule while being able to watch their children. Clo produces Plumetis at the company’s expense, contributing the proceeds back to this community as a way of supporting the women. The brand has established its signature with their assortment of sassy soft bras and matching underpinnings.
There’s a lot of talk in the news lately about what our neighbors south of the border have to offer. Maybe we should look closer at their natural gift for giving and support their potential.